Digital Marketing Strategist, Partner
I’m a seasoned digital marketing consultant that has worked for full-service advertising agencies, a non-profit organization, and a publicly-traded bank. I most recently held a leadership position with RDW Group, as vice president and director of digital performance marketing.
I’ve advised businesses and non-profits of all sizes and sectors. Past clients include Collette Tours, Cornell University, Fidelity Investments, Hasbro, Narragansett Beer, Nike, Pinnacle Golf, the Rhode Island Public Transit Authority, Safety 1st, Salem State University, and Tockwotton Home.
I began my career in public relations in 2001, and soon discovered a passionate interest in the potential of digital marketing. I began to focus on digital marketing as communication technology evolved and enabled more direct, measurable, and cost-effective marketing opportunities.
I founded Ally Marketing to provide agency-level expertise for a fraction of the cost. I earnestly want to help small businesses and non-profits discover the benefits and ROI that digital marketing offers.
I have degrees in communications and psychology from the University of Rhode Island, and a master’s in advertising from Boston University. I am currently a facilitating instructor of graduate marketing at Boston University. I’m also certified in Google AdWords, Google Analytics, Google Tag Manager, and Inbound Marketing by Hubspot. Yep, I’m a true digital marketing nerd.