Case Study: Search Engine Optimization

Lead generation and online revenue growth for an industrial manufacturer

Client: Alpha Omega Instruments

A specialty manufacturer of industrial safety equipment


This client sought to decrease their dependence on search advertising and its increasing costs. We were charged with increasing visibility on Page 1 of search engine results for a dozen or more products. We also assisted with the launch of the client’s online store for limited product orders.

We started from ground zero. The client’s website had low domain authority and no prior SEO history. Adding to that, the site suffered from duplicate content competing in search results. They also faced about a half-dozen competitors with larger product portfolios and more established websites.

seo case study


  • Year 1: A 16% increase in search traffic and 23% increase in leads
  • Year 2: A 39% increase in search traffic, 7% increase in leads, and $27k in new online revenue
line graph chart shows year-over-year traffic growth from SEO efforts

This chart illustrates year-over-year traffic growth from search engine traffic during a 12-month period.

search results of a SEO campaign

This image shows the result of a Google search for “trace oxygen analyzers,” a target keyword for this client. The client’s website appears in positions 1 and 2.