SEO for Increased Visibility, Lead Generation, and Online Sales
Ally Marketing is a Rhode Island-based digital marketing agency that helps organizations grow through SEO — the process of improving a website for increased visibility (higher ranking) in search engine results, which thereby generates increased traffic and leads/sales.
We help small businesses, nonprofits, and e-commerce sites achieve several goals, including:
- improving visibility and foot traffic for specific retail locations (local SEO)
- increasing traffic volume and sales for online product offerings
- generating quality traffic and leads for high involvement service offerings
While we help many Rhode Island organizations, many of our clients are based throughout New England, the Mid-Atlantic, and the Midwest, including Massachusetts, Michigan and New Jersey.
We offer a comprehensive approach to SEO, which is a necessity given how search engine algorithms work in 2020. There are no shortcuts. Our work involves a combination of:
Assessing crawl issues, re-direct chains, duplicate content, 404s, manual penalties, etc.
Keyword Research & Mapping
Identifying and selecting target keywords after evaluating searcher intent, popularity and competition levels.
Evaluating competitor webpage content, UX, unique selling propositions, inbound links and more.
Content Evaluation & Revision
Improving on-page content and UX, adding structured data, requesting re-indexing, and more.
Testing new forms of user engagement and revising lead capture forms.
Developing an inbound link strategy through link re-acquisition, guest blogging, PR, etc.
We offer customized SEO plans for all of our clients. We realize that every organization has different business goals, budgets, internal marketing resources, seasonality demands, and more. There is no one-size-fits-all method. We design SEO programs that are realistic to implement and meet your needs.
Our SEO services and expertise are very affordable, whether you’re a small business or a large enterprise. Our work — and related pricing — involves three phases:
- Phase 1: Technical Audit
- We perform this for free and share insights / implications of “ground work” to be performed.
- Phase 2: Keyword Research & Plan Development
- This is a one-time fee starting at $1,000. This work is intensive and impacts everything ahead.
- Phase 3: Implementation / Evaluation
- This is an ongoing (typically monthly) fee scaled to your business needs.
Phase 3 is the longest portion of the work. Its length is determined by several variables, such as the keyword strategy, number of product/service offerings, and size of your website.
Our pricing starts at $500 per month. At this starting price we are optimizing several webpages each month. This arrangement helps to keep costs down and, equally important, it’s realistic for smaller organizations that don’t have the internal resources to review, edit and approve content and user experience revisions within a short period of time.
Frequently Asked Questions
Here are some helpful responses to the most commonly asked SEO questions we’ve heard from clients: