The client had invested heavily in Google advertising for 4 years prior to working with us. While they found Google advertising to be fairly effective, they also found it to be very costly — with a cost per lead of $119. They hired Ally Marketing to improve the effectiveness (lead volume) and cost efficiency (cost per lead) of their search advertising efforts.
We focused on the company’s strongest product offering: cookie dough. We then evaluated their strongest competitors — their products, related webpages, and website user experiences. Given this information, we overhauled the client’s cookie dough webpage, lead capture form, and Google advertising.