After the planning is done and the campaign is implemented, our clients inevitably ask whether their marketing investments are bearing fruit. They also wonder which tactics are working the best, a term known as marketing attribution.
This is where we excel. We create custom reporting that reveals the good and the not-so-good, and this enables us to optimize digital marketing campaigns in real time. You’ll get answers to questions like:
- Is our Google advertising worth it?
- Is social media driving leads or sales?
- Should we continue our programmatic advertising?
- Do any of our blog posts generate value?
- Should we increase our email marketing?