Seating the First Accelerated Nursing Program for Georgian Court University

In September 2020, Georgian Court University (GCU) received approval to launch its first Accelerated Bachelor of Science in Nursing program. They had only four months to recruit 15 students given the program’s scheduled start of January 2021. And there were other challenges – it was the middle of the COVID-19 pandemic, the program was to be delivered on campus (not online), and they lacked in-house marketing staff. That’s when they called Ally Marketing.

Ally Marketing became GCU’s outsourced marketing team. We developed the strategy, optimized the degree program’s landing page for lead generation, and executed a campaign that included search engine advertising, social media advertising, programmatic display ads, email marketing, and “re-marketing” ads across multiple mediums. 


0 Applications
Generated in 3 months of live campaigning
0 Students Enrolled
Exceeding the goal of 15
Produced in year 1 tuition revenue
0 to 1
Each $1 spent on marketing generated $13 in gross revenue

The initial campaign effort established a prospect pipeline that fed and filled a following cohort of 28 students. Completed applications doubled to 120.