Website Design, Development and Hosting

Ally Marketing is a website design, development and hosting company based in Rhode Island. We develop custom, mobile-first websites for businesses, organizations and non-profits. We build our websites predominantly on WordPress (which has a 60% market share), and we also build on Drupal and LifeRay.

Visitors often leave webpages in 10–20 seconds, according to Nielsen Norman Group. However, websites with a clear value proposition and good user experience (on mobile especially) can convince visitors to dive deeper and hold their attention for several minutes or more. This is a hard-earned outcome; a site must clearly communicate your value proposition within 10 seconds.

So spend a few seconds — err, minutes — learning why you need a true ally to develop your website.

Why Choose Us

Unlike other web design companies, we don’t produce cookie-cutter websites using a proprietary content management system. Everything we do is custom and open source. This means that your website looks as unique as your business, and it’s completely yours.

We also guarantee 100% satisfaction. We put no limit on change orders. Your website is not complete until you’re happy with it. Period.

We’re thinkers, not just doers. We bring big picture planning to your website’s design; this ensures that your website will properly serve your organizational goals and marketing strategy, not the other way around. We design sites to generate online sales (e-commerce), attract leads, raise funds for capital campaigns, and more. We offer both usability testing during the development process, andconversion optimization after launch.

Let’s recap:

  • custom websites
  • 100% satisfaction guaranteed
  • strategic web design for long term goal achievement
Web Design Process

The first step of the website development project will be a discovery meeting to review the deliverables, expectations and determine design direction. From this meeting, the project manager will develop the information architecture and begin content mapping.

We create custom designs and flexible layouts that adapt to the capabilities of many devices and screen sizes. Designs are created interactively and use HTML and CSS predominantly, so we won’t waste time mocking up every template as a static visual. In some cases we may use static visuals to indicate a look-and-feel direction (color, texture and typography). You will have several opportunities to review our work and provide feedback. Our team will make adjustments to the design(s) until you are satisfied to take the next step.

As part of our agreement, Ally Marketing will use content provided to us. Ally staffs professional and experienced copywriters, if you elect to contract separately for content development.

We provide access to some stock imagery and graphics to be used on the site. Custom logo and graphic treatments can be provided upon request.

Your website will have a content management system (CMS) installed. A training can also be provided (at no additional fee) for your staff to make content changes. Alternatively, Ally Marketing can handle all future editing and website changes as part of an ongoing hourly maintenance fee.

We test our work in current versions of major desktop browsers, including those made by Apple (Safari), Google (Chrome), Microsoft (Internet Explorer and Edge), and Mozilla (Firefox). Testing popular small-screen devices is essential in ensuring that a visitor’s experience of a design is appropriate to the capabilities of the device they’re using.

The first step of the website development project will be a discovery meeting to review the deliverables, expectations and determine design direction. From this meeting, the project manager will develop the information architecture and begin content mapping. We create custom designs and flexible layouts that adapt to the capabilities of many devices and screen sizes. Designs are created interactively and use HTML and CSS predominantly, so we won’t waste time mocking up every template as a static visual. In some cases we may use static visuals to indicate a look-and-feel direction (color, texture and typography). You will have several opportunities to review our work and provide feedback. Our team will make adjustments to the design(s) until you are satisfied to take the next step.

As part of this agreement, Ally Marketing will use content provided to us. Ally staffs professional and experienced copywriters, if you elect to contract separately for content development. We provide access to some stock imagery and graphics to be used on the site. Custom logo and graphic treatments can be provided upon request. Your website will have a content management system (CMS) installed. A training can also be provided (at no additional fee) for your staff to make content changes. Alternatively, Ally Marketing can handle all future editing and website changes as part of an ongoing hourly maintenance fee. We test our work in current versions of major desktop browsers, including those made by Apple (Safari), Google (Chrome), Microsoft (Internet Explorer and Edge), and Mozilla (Firefox). Testing popular small-screen devices is essential in ensuring that a visitor’s experience of a design is appropriate to the capabilities of the device they’re using.

Pricing

Our fee depends on the size and functionality requirements of your website. Smaller sites cost less, while larger, enterprise level sites cost more due to greater customization, system integrations and functionality. Our basic fee to design or redesign a website is $3000. Depending on the design and functionality options you select, below are deliverables that can be included on your new website:

  • Separate home and secondary designs
  • Responsive/Mobile Design
  • Custom Call To Action (CTAs)
  • E-commerce integration:
    • Payment gateways can include Stripe, PayPal, Authorize.net and others
    • One-time and recurring/subscription purchases
    • Add on product fields
    • Shipping module integration
  • Installation of SSL (Secure Socker Layer)
  • Calendar Event Listings
  • Feedback Forms
  • Membership Sites
  • Password Protected Content
  • Event Registration
  • News Listings
  • Carousels
  • Tabbed navigation, Accordions, Dropdown menus
  • Responsive imagery
  • Custom responsive typography
  • Integration of Google maps
  • Integration of social media elements
  • Email subscription box
  • Website search field
  • Visitor sitemap
  • Image design & optimization (load time optimization)

Managed WordPress Hosting and Backup

The most highly regarded content management platform is optimized, managed and maintained through platform and repository plugin updates. Your site will now automatically be backed up daily and monitored 24/7. In the past, problems were discovered after the fact; with this system, sites will be reviewed weekly for all necessary updates. We have state of the art management software to deliver this necessary and frequently requested service.

Website Accessibility Module

Automated Website Accessibility Solution for ADA & WCAG Compliance. We install this module without change to your website’s existing code or content in order to achieve compliance. Do it not just because it is a legal requirement, but because it is the right thing to do.

Have Questions? We Can Help.

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