EMAIL MARKETING THAT CONVERTS LEADS AND RETAINS CUSTOMERS

Our email marketing services include strategy, automation, email development, distribution management, and performance reporting and optimizations.

STRATEGY

We develop custom email marketing strategies based on a number of factors, including

• your goals for email (Are you trying to achieve inquiries, sales, donations, or something else?)
• your target audiences (Who are they and why do they value adding you to their inbox?)
• your customer journey (How long does it take before they become leads and then actual customers or clients?)
• your lifetime customer value (What is it and how long do you typically retain customers/clients?)

AUTOMATION

Email automation can be daunting, but it’s relatively easy to set up when you have the right email marketing expert. Automation involves understanding what information or offers your targets should receive as they move through your marketing/sales funnel, and setting up “triggers” throughout their journey. Your emails can trigger as your prospects or customers take desired actions (e.g., complete a form or reach a specific webpage) or after a defined amount of time has passed.

EMAIL DEVELOPMENT AND DISTRIBUTION MANAGEMENT

Our email marketing services include helping you craft emails and A/B test the performance of subject lines, images, headlines, body copy, calls to action, and even the timing of email blasts (e.g., days of the week or time of day). We can manage your email marketing using the tools you prefer, whether they’re from MailChimp, Constant Contact, Hubspot, or Exact Target.

PERFORMANCE REPORTING AND OPTIMIZATIONS

It’s always good to be mindful of open rates, click rates, unsubscribes, and other “front-end” email performance metrics, but do you know if your emails generate conversions, sales, or at least highly engaged website traffic? We can help you measure and interpret the “other half” of performance reporting through Google Analytics.