We Develop Custom & Comprehensive Marketing Strategies That Support Your Goals.

Ally Marketing offers strategic marketing services designed for helping small- and medium-sized businesses.

Ally Marketing offers strategic marketing services designed
for helping small- and medium-sized businesses.

We develop custom and comprehensive marketing strategies that support short- or long-term organizational goals. These goals may include increased awareness, sales, donations and even student enrollment (for colleges & universities). There’s no such thing as a cookie-cutter marketing plan because every business operates under unique circumstances.

Performance Modeling

Our strategic marketing services especially focus on your bottom line.

That’s why we excel in performance modeling, which helps ensure that your promotional efforts are on track to meet your business objectives by a specific date. A performance model is a framework for estimating or projecting the level of activity needed at various stages of your marketing/sales funnel, so you can pace your campaign in real-time.

Performance models establish milestones (aka key performance indicators) to which your marketing and sales teams hold themselves accountable as the campaign progresses.

Variables We Consider

We consider all the variables that factor into your marketing strategy, including

  • revenue goals

  • awareness/reputational goals

  • enrollment goals (for colleges and universities)

  • target audiences (changes in consumer shopping habits, media consumption habits, etc.)

  • brand position and messaging

  • competitors (strengths and weaknesses)

  • timeline/sales cycle

  • marketing budget

  • staffing resources to support marketing

  • prior successes and missteps with various marketing tactics

Related Insights

9 Elements of an Effective Marketing Plan

There is no short-cutting the most critical part of any marketing campaign — the plan. That’s why this article goes into detail about the nine ingredients every effective marketing plan should have. You’ll gain clarity about each component’s purpose, along with specific examples to crystallize your thinking.

Let’s Connect

Schedule a 1-hour virtual consultation with us. We welcome the opportunity to hear your needs and get acquainted.