I’m a seasoned digital marketing consultant that has worked for full-service advertising agencies, a non-profit organization, and a publicly-traded bank. I most recently held a leadership position with RDW Group, as vice president and director of digital performance marketing.

I’ve advised businesses and non-profits of all sizes and sectors. Past clients include Collette Tours, Cornell University, Fidelity Investments, Hasbro, Narragansett Beer, Nike, Pinnacle Golf, the Rhode Island Public Transit Authority, Safety 1st, Salem State University, and Tockwotton Home.

I began my career in public relations in 2001, and soon discovered a passionate interest in the potential of digital marketing. I began to focus on digital marketing as communication technology evolved and enabled more direct, measurable, and cost-effective marketing opportunities.

I founded Ally Marketing to provide agency-level expertise for a fraction of the cost. I earnestly want to help small businesses and non-profits discover the benefits and ROI that digital marketing offers.

I have degrees in communications and psychology from the University of Rhode Island, and a master’s in advertising from Boston University. I am currently a facilitating instructor of graduate marketing at Boston University. I’m also certified in Google AdWords, Google Analytics, Google Tag Manager, and Inbound Marketing by Hubspot. Yep, I’m a true digital marketing nerd.

Joe offers a wide range of digital marketing expertise, having previously worked in-house for Fortune 100 and startup companies, and more recently as a consultant for hundreds of small businesses. Joe has developed national digital marketing strategies that generated significant contract leads for clients from Lockheed Martin to The Cheesecake Factory.

Since then, his work has shaped the marketing strategies, websites, social media presence and brand identities of hundreds of small businesses, including southeastern New England favorites La Familia Restaurants, Mkindred Jewelry, and Landry’s Meat Pies to name a few. His work has also helped several religious organizations, such as The Greek Orthodox Archdiocese of America, for which he contributed cutting edge website design and unmatched project planning and execution.  Joe has a master’s of management from Harvard University, and a bachelor’s in marketing and computer science from Providence College.

For 13 years, Keri has obtained an eclectic Design background through her collaboration with businesses and organizations of various capacities. Her creative objective is to allow each client’s vision to speak through the power of beautiful design.  From an early age, Keri has been drawn to the arts.  She would begin her professional career shortly after graduating with a Masters degree in Media Design from Rhode Island College.

Dunca is an expert in CSS, WordPress, Drupal, ASP and other web platforms. He assists Joe with large scale website design/development projects. He has a degree in computer science from Polithenica University in Bucharest.

Lauren is a content marketing and social media professional with over 6 years of experience. During her career, she has created and owned social media strategies and held a number of copywriting and marketing positions for companies both big and small including Philips Lighting and Montreal startup, Plotly. She holds a Bachelor's Degree in Journalism from Northeastern University.