What Is a SSL Certificate? And Why You Need One For Your Website

The need for Secure Sockets Layers (SSL) on your site can be answered simply;1-  you will lose traffic and 2 – its more secure for your visitors.

Google has recently implemented software in it’s Google Chrome browser, which controls 65% of the web-browser market, that will automatically flag any and all sites that do not use SSL encryption to protect their customers. Secure Sockets Layers (SSL) Certificates are a standard security technology for establishing an encrypted link between two systems, usually a web server and a browser. SSL Certificates are given out by impartial third parties that verify and secure your site.

People will be SCARED. Google will flag your site for not being compliant and this will result in lower clicks to your site, decreases in the time they spend on your site and raise the bounce rate-  which will ultimately affect your website’s search engine ranking. In order to have a successful and trusted online business, certain security measures must be in place on your websites. Visitors and buyers want to make sure their private information is only being accessed by the correct people.

SSL certificates create a foundation of trust by setting up a secure connection. To assure visitors their connection is secure, browsers such as Google Chrome provide special visual cues, called Extended Validations (EV) indicators — anything from a green padlock to branded URL bar. Banks, Universities, and even social media sites uses these EV indicators to assure consumers that their site is verified and secure.

It’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details. The two systems can be a server and a client (for example, a shopping website and browser) or server to server (for example, an application with personal identifiable information or with payroll information). If your site is an ecommerce site, SSL is mandatory for payments to be processed on your site.

Talk to Ally Marketing at Ally-Marketing.com about your website security needs!